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Seoul - the city of the future
Tourist profile: Motivations
Tourist motivation (2017)

Tourist spending (2017)


Pulsating culture (dance, clothes)

Year-round festivals

Exciting food

Templestay

K-Pop culture

Make-up and skincare

Stunning coastline

4 amazing seasons

Rich history

Futuristic modernity

Quiet countryside

Vibrant city

Korean trendsetters

Quirky entertainment options

Picturesque mountain ranges
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