Stakeholders

Seoul Tourism organization

Seoul Tourism Organization (STO) works in partnership with Seoul Metropolitan Government to promote Seoul to the global leisure travel convention and Meetings, Incentives, Conferences, Exhibition (MICE) industries. STO employs incentive programs to draw major international gatherings to Seoul.

They have authorization in:

Adopting difference tourism policies with incoming tourists divided into four main groups: Chinese, Japanese, Southeast Asians, and Europeans/North Americans.
Implementing the “hidden” travel themes targeting individual tourists and place Seoul as a unique tourist destination in the market.
Pushing ahead with marketing, using storytelling for the five leading tourist destinations in the city: Dongdaemun, The Hangang (River), The paths in the royal court of Seoul Baekje, Seoul City Wall, Sejong-daero.
Developing and maintaining the MICE industry of the city
Regulating tourism operation and service standards
Conducting training seminar for service providers in the city

NGO's

Seoul Intangible Cultural Heritage Centre

The Seoul Intangible Cultural Heritage Center was established to preserve and promote traditional Korean culture and arts. The center has an exhibition hall, and educational facilities for visitors to enjoy. Artisans who have been designated as holders of Intangible Cultural Heritage hold training courses here to pass on Korean culture, crafts, and art. The center offers the public a wonderful opportunity to learn about traditional Korean culture and its many facets.

Seoul Global Cultural Centre

providing excellent opportunity to experience and deepen your understanding of Korea’s traditional and contemporary culture. It is constantly committed to providing meaningful opportunities to communicate with international citizens, delivering various cultural programs and events.

Private Sector

After successfully hosted the World Cup 2002, Seoul has become the world’s top 3-convention city. The city hosts a number world-scale major events annually. For the sustainable development of the MICE industries, the Seoul MICE Alliance (SMA) was established in 2011 as a public-private partnership between the Seoul Metropolitan Government, Seoul Tourism Organization, and service providers across the MICE industry, including hotels, professional congress organizers, transportation, travel agencies, and entertainment companies.

Seoul’s well-equipped convention facilities combined with the support and services of the SMA are contributing factors to placing Seoul in the ranks of leading convention cities. The SMA gained 39 new members this August, bringing the public-private coalition representing Seoul’s MICE industry to a total of 299. Boosting the uniqueness of Seoul’s MICE offerings, venues created by recent urban regeneration efforts join the industry alliance. SMA is the key contact of any MICE organizer from anywhere in the world who is looking for professional and unique experience for their event. Users of SMA members’ services can also qualify for many benefits from the Seoul Convention Bureau while in Seoul.